Why Candles?

Posted by Raphaela Mandel on

Welcome back, peeps! This blog post will be about why we chose candles. 

I constantly get this question. For those who know me well, I find joy in creating something. I'm also not the most creatively inclined so drawing or painting kind of went out the window (shout out to my parents who still hang photos I drew 10+ years ago, love you guys).

So, back in 2020 my therapist essentially told me doing my day job couldn't be my creative outlet from the world. Shocking, I know. She pushed me to think bigger and do something that didn't involve my typical 9-5, writing, pitching, growth marketing, etc.

Candles to me are one of the most delicate pleasures in life. They're luxurious and put simply, beautiful. There is something beautiful about watching the light flicker and every time you light it, you are transported to a soft and still moment.

Yes, shameless plug for our name!

Sometimes candles can provide you with zen feels or even give you a pump up vibe (what's up citrus!). I love that melted wax with fragrance oils can bring someone such happiness.

It's the little things.

With love + light,

RM

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Storytelling

Posted by Raphaela Mandel on

Hello! Welcome to our little blog corner where I will be writing a few snippets about our story, the brand, candle care, self-care, etc. This blog is super new and I'm very excited to use this space to share a little more about the business.

The topic of this blog is storytelling.

Now, when I think of storytelling I think of bedtime stories or even what I do for my 9-5 (I work in Communications). But in relation to Soft & Still Co., I wanted to share insight into why storytelling is the backbone of our brand.

Our candles are inspired by stories and every second of every day, we are all creating a story. Whether it's with friends, family, co-workers, strangers, or our furry friends.

Stories are what keep us alive (not physically speaking, of course) but more so emotionally. As a living, breathing Cancer, stories hold such an important part in my life.

I refer back to them often - good and bad - and think of the lessons they taught me, the people introduced into my life, the food I love, the smells I adore, and the places I consistently visit.

Stories are an important value to hold near to our heart and we encourage you to think of special stories you have lived through and stories you want to create.

With love + light,

RM

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